Global Growth Starts with Local Sales

Written By David Foster

Breaking into a new market is easier with a local sales presence.

We worked with a China-based automation integrator that had strong capabilities, but needed help getting traction in North America.

That’s where we came in.

Instead of trying to build a sales team from scratch, they leveraged our on-the-ground sales support to start opening doors, meeting customers, and winning their first global project in just 12 months.

What that looked like:

  • Identifying the right target customers

  • Getting in front of purchasing and engineering teams

  • Building credibility as a “local” partner

  • Supporting RFQs, quoting, and commercial discussions

How it played out:

  • Customer meetings within the first few months

  • First RFQ around month 6

  • First award within 12 months

And the results:

  • 200+ RFQs

  • $8M+ in awards

  • $100M+ pipeline

Growth like this doesn’t happen by chance—it comes from consistent, local engagement and a clear sales process.

If you’re trying to grow in North America or Europe, but don’t want to build a full team from day one, there’s another way to do it.

Learn more about our sales and business development services.

David Foster
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